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	<title>Float Left Interactive Blog &#124; OTT Solutions for Video Service Providers</title>
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	<link>http://blog.floatleftinteractive.com</link>
	<description>Float Left Interactive is a provider of over-the-top solutions and services for video service providers.</description>
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		<title>Front End Developer wanted in Jupiter Florida!</title>
		<link>http://blog.floatleftinteractive.com/front-end-developer-wanted-in-jupiter-florida/</link>
		<comments>http://blog.floatleftinteractive.com/front-end-developer-wanted-in-jupiter-florida/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 20:56:31 +0000</pubDate>
		<dc:creator>Tom Schaeffer</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=150</guid>
		<description><![CDATA[If you are a Front End Developer (UX / UI) with solid JavaScript, CSS and HTML experience, please read on! What&#8217;s in it for you: Work with a team of passionate people and industry leaders Competitive base salary Comprehensive benefits package Rapid career growth opportunity Work in a fast paced start-up environment with the stability [...]]]></description>
			<content:encoded><![CDATA[<p>If you are a Front End Developer (UX / UI) with solid JavaScript, CSS and HTML experience, please read on!</p>
<p>What&#8217;s in it for you:</p>
<ul>
<li>Work with a team of passionate people and industry leaders</li>
<li>Competitive base salary</li>
<li>Comprehensive benefits package</li>
<li>Rapid career growth opportunity</li>
<li>Work in a fast paced start-up environment with the stability of a profitable company</li>
</ul>
<p><strong>What you&#8217;ll be doing:</strong><br />
Creating applications for various set top boxes and mobile devices; to include but not limited to Roku, Yahoo connected, Boxee, Samsung, LG and Google.</p>
<p><strong>What you need for this position:</strong><br />
Solid experience with JavaScript, CSS, HTML (XHTML) and XML<br />
- Experience working with Flash, Adobe and Microsoft products and in a start-up environment are highly</p>
<p>desired<br />
- Extensive knowledge of Javascript, and Javascript libraries, eg. (jQuery)</p>
<p>-Solid understanding of HTML5<br />
-Desire to work in a fast paced environment</p>
<p>&nbsp;</p>
<p>So, if you are a Web Developer with solid JavaScript, CSS and HTML experience, please apply today!</p>
<div align="center">
<hr align="center" size="2" width="100%" />
</div>
<p>Required Skills:</p>
<p>&nbsp;</p>
<p>Extensive knowledge of Javascript, and Javascript libraries, eg. (jQuery), XHTML, Prototype, CSS3,</p>
<p>HTML 5</p>
<p>&nbsp;</p>
<p>Helpful skills:</p>
<p>Flash, Flash Lite (Stagecraft), Actionscript, Adobe Creative Suite, and OpenGL</p>
]]></content:encoded>
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		<title>Looking for a Senior Technical Coordinator to Join our Rock Star Team</title>
		<link>http://blog.floatleftinteractive.com/looking-for-a-senior-technical-coordinator-to-join-our-rock-star-team/</link>
		<comments>http://blog.floatleftinteractive.com/looking-for-a-senior-technical-coordinator-to-join-our-rock-star-team/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 07:45:50 +0000</pubDate>
		<dc:creator>Tom Schaeffer</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=155</guid>
		<description><![CDATA[Overview: We are now looking for a Senior Technical Coordinator to lead our tech-heavy projects and to help shape our global technology offering and strategy. We will rely on your drive, experience and skills to handle all technology aspects of our projects, and the identification and internalization of new, emerging technologies related to web and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Overview:<br />
</strong>We are now looking for a Senior Technical Coordinator to lead our tech-heavy projects and to help shape our global technology offering and strategy. We will rely on your drive, experience and skills to handle all technology aspects of our projects, and the identification and internalization of new, emerging technologies related to web and all interactive devices. The role requires both wide and deep knowledge as well as smooth, client-friendly professionalism, and we would prefer to see it filled by a developer-turned-manager, who has produced large-scale digital projects for the web and other interactive devices.<strong></p>
<p>Key Responsibilities and Qualifications:<br />
</strong>• Responsible for the management of all technical aspects of our projects<br />
• Working with the senior tier from different disciplines to ensure projects are well scoped, executed and delivered according to requirements<br />
• Working with the Director of Technology for identification and implementation of new, cutting-edge technologies<br />
• Regularly identify risks and make recommendations on how to resolve any potential or pending technical and/or client issues<br />
• Help plan and manage department resource allocation across all technical disciplines and projects<br />
• Being part of the FLI tech talent hiring process<br />
• Manage client expectations and team capabilities to push the boundaries in every project<br />
• Responsible for providing direction through requirements gathering, technical feasibility and analysis to ensure that all planning work is completed correctly and accurately<br />
• Responsible for ensuring regular code reviews during the project lifecycle and conduct project review sessions with team members<br />
• Responsible for conducting performance evaluations for all direct reports<br />
• Key participant in new business opportunities and the review and development of business proposals and project scopes as required<br />
• Oversee third-party vendors and freelance resources, including identifying and documenting integration points with third party solutions in order to manage risk accordingly<br />
• Demonstrate sound judgment and pleasant professionalism in every situation<br />
• Highly proactive, quick on your feet, and with an action-driven approach<strong></p>
<p>Professional Experience:<br />
</strong>• Passion for excellence/quality<br />
• 3+ years of experience leading the technical direction of a multitude of projects in an interactive agency setting<br />
• Profound knowledge of web technology and related technologies<br />
• 2+ years of experience managing staff and being part of recruitment<br />
• Proven track record of launching cutting-edge interactive projects and software<strong></p>
<p>Other Considerations and Requirements:<br />
</strong>• Must be available when business responsibilities call for it<br />
• Flexibility with your schedule, projects and in your leadership style, to adapt to our dynamic industry<br />
• A stickler for details, with the capability of juggling many things simultaneously<br />
• Excellent communication skills (written and oral)</p>
<p>If interested please email resume to <a href="mailto:hr@floatleftinteractive.com">hr@floatleftinteractive.com</a></p>
]]></content:encoded>
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		<item>
		<title>Front End Developer (UX/UI) Wanted in Jupiter Florida!</title>
		<link>http://blog.floatleftinteractive.com/front-end-developer-uxui-wanted-in-jupiter-florida/</link>
		<comments>http://blog.floatleftinteractive.com/front-end-developer-uxui-wanted-in-jupiter-florida/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 07:30:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=151</guid>
		<description><![CDATA[If you are a Front End Developer (UX / UI) with solid JavaScript, CSS and HTML experience, please read on! What&#8217;s in it for you: Work with a team of passionate people and industry leaders Competitive base salary  Comprehensive benefits package Rapid career growth opportunity Work in a fast paced start-up environment with the stability [...]]]></description>
			<content:encoded><![CDATA[<p>If you are a Front End Developer (UX / UI) with solid JavaScript, CSS and HTML experience, please read on!</p>
<p>What&#8217;s in it for you:</p>
<ul>
<li>Work with a team of passionate people and industry leaders</li>
<li>Competitive base salary</li>
<li> Comprehensive benefits package</li>
<li>Rapid career growth opportunity</li>
<li>Work in a fast paced start-up environment with the stability of a profitable company</li>
</ul>
<p><strong>What you&#8217;ll be doing:</strong> Creating applications for various set top boxes and mobile devices; to include but not limited to Roku, Yahoo connected, Boxee, Samsung, LG and Google.</p>
<p><strong>What you need for this position:</strong></p>
<ul>
<li>Solid experience with JavaScript, CSS, HTML (XHTML) and XML</li>
<li>Experience working with Flash, Adobe and Microsoft products and in a start-up environment are highly desired</li>
<li>Extensive knowledge of Javascript, and Javascript libraries, eg. (jQuery)</li>
<li>Solid understanding of HTML5</li>
<li>Desire to work in a fast paced environment</li>
</ul>
<p>So, if you are a Web Developer with solid JavaScript, CSS and HTML experience, please apply today!</p>
<p><strong>Required Skills:</strong></p>
<ul>
<li>Extensive knowledge of Javascript, and Javascript libraries, eg. (jQuery), XHTML, Prototype, CSS3, HTML 5</li>
</ul>
<p><strong>Helpful skills:</strong></p>
<ul>
<li>Flash, Flash Lite (Stagecraft), Actionscript, Adobe Creative Suite, and OpenGL</li>
</ul>
<p><strong>ABOUT US</strong></p>
<p>Float Left Interactive represents a team of highly passionate designers, developers, and engineers focused on delivering one of the most impressive Connected TV application portfolios to date.</p>
<p>Our engineers specialize in the creation of highly custom and unique applications across a variety of different connected devices. Having developed one-of-a-kind applications for the likes of NBA, MOG, and PTN Healthcasts, our work has proven that the sky&#8217;s the limit when it comes to IPTV application development at Float Left Interactive.</p>
<p>If interested please email resume to <a href="mailto:hr@floatleftinteractive.com">hr@floatleftinteractive.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.floatleftinteractive.com/front-end-developer-uxui-wanted-in-jupiter-florida/feed/</wfw:commentRss>
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		<title>CES 2012 &#8211; The Year of Smart TV, Internet Apps, and Over the Top Video</title>
		<link>http://blog.floatleftinteractive.com/ces-2012-the-year-of-smart-tv-internet-apps-and-over-the-top-video/</link>
		<comments>http://blog.floatleftinteractive.com/ces-2012-the-year-of-smart-tv-internet-apps-and-over-the-top-video/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 09:30:30 +0000</pubDate>
		<dc:creator>Kirby Grines</dc:creator>
				<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Over the Top Video]]></category>
		<category><![CDATA[Smart TV]]></category>
		<category><![CDATA[Streaming Media]]></category>
		<category><![CDATA[connected tv development]]></category>
		<category><![CDATA[Flicast]]></category>
		<category><![CDATA[Float Left Interactive]]></category>
		<category><![CDATA[lg netcast 3.0]]></category>
		<category><![CDATA[oled tv]]></category>
		<category><![CDATA[over the top solutions]]></category>
		<category><![CDATA[over the top video]]></category>
		<category><![CDATA[samsung 3.0]]></category>
		<category><![CDATA[smart tv]]></category>
		<category><![CDATA[smart tv developer]]></category>
		<category><![CDATA[streaming media]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=139</guid>
		<description><![CDATA[Well after a successful CES, I&#8217;m sitting here at the Venetian by the canal recapping my thoughts  as gondolas float by and gondoliers serenade twitterpated lovebirds. There&#8217;s no question that smart TV is here. It was clear that the primary focus of nearly EVERY manufacturer&#8217;s display were the Internet connected features and application functionality of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/venetian-post-CES.jpg"><img class="alignleft size-thumbnail wp-image-141" title="The Venetian Canal" src="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/IMG_1483-150x150.jpg" alt="Recapping our time at CES 2012 at The Venetian" width="150" height="150" /></a>Well after a successful CES, I&#8217;m sitting here at the Venetian by the canal recapping my thoughts  as gondolas float by and gondoliers serenade twitterpated lovebirds.</p>
<p>There&#8217;s no question that smart TV is here. It was clear that the primary focus of nearly EVERY manufacturer&#8217;s display were the Internet connected features and application functionality of their platform. Between meetings we did have some time to hit the show floor and here are some of our favorite features of this year&#8217;s line of Smart TVs&#8230;</p>
<p>If CES was any indication of what&#8217;s to come, we may find that voice will replace the remote in the near future. We demoed Samsung&#8217;s new voice and gesture recognition technology. When released, the technology will be featured on two of their models, the 7500 and 8000. We can&#8217;t wait to develop applications against this technology!</p>
<div id="attachment_143" class="wp-caption alignright" style="width: 310px"><a href="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/lg-internet-apps-developer.jpg"><img class="size-medium wp-image-143 " title="lg-netcast-app-interface" src="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/IMG_1487-300x225.jpg" alt="LG Internet Apps Store Interface" width="300" height="225" /></a><p class="wp-caption-text">A sneak peak at the LG Netcast 3.0 UI</p></div>
<p>Along with Samsung, LG introduced a 55&#8243; Organic LED TV (OLED) that was simply stunning. Featuring vivid colors, deep blacks, and superior clarity and contrast&#8230;the LG OLED was a show stopper. We loved the voice technology in the remote. We pulled up Google, said &#8220;Float Left&#8221; and next thing you know, our website&#8217;s on the display. This also works within the app store, so if you know what you&#8217;re looking for&#8230;.this is a quick way to find it. The Netcast app store received a new look and feel with the 3.0 update. Thumbs up, guys!</p>
<p>We didn&#8217;t see a whole lot from Google TV themselves, but we learned that some new manufacturers are going to be pushing Google TV embedded devices such as Samsung, LG, and Vizio.</p>
<p>Of course Sony is still supporting Google TV in their TVs as well as their blu-ray players. But what we thought was the coolest was a new set-top box that supports both Google TV AND the Sony Entertainment Network which has a beautiful interface and features a decent amount of apps. The combination of these two platforms makes this device a legit contender and a cost-effective way to make your TV &#8220;Smart.&#8221;</p>
<div id="attachment_145" class="wp-caption alignleft" style="width: 310px"><a href="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/sony-smart-tv-remote.jpg"><img class="size-medium wp-image-145 " title="sony-smart-tv-remote" src="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/IMG_1497-300x225.jpg" alt="Remote for Sony TVs supporting the Sony Entertainment Network" width="300" height="225" /></a><p class="wp-caption-text">The new sony remote featuring a track pad on the front, and a full QWERTY keyboard on the back</p></div>
<p>In regard to Sony, we think they&#8217;ve put out one of the coolest remotes for a Smart TV. The remote on the backside features a full QWERTY keyboard and on the front side, they  have a track pad that&#8217;s about half the size of the remote which makes browsing the web on your TV so effortless. Oh yeah, and if that wasn&#8217;t enough, the remote can process voice and sense motion.</p>
<p>We said &#8220;We want one&#8221; when we saw Sharp&#8217;s new 8K (7680-by-4320 pixel) and LG&#8217;s 4K (3840-by-2160) TVs. A beauty AND a beast, we can&#8217;t wait until these come out. Notably, there&#8217;s no so-called 4K or 8K content available just yet.</p>
<p>We didn&#8217;t see everything (is that possible?), but we were very impressed with what we saw. At the end of the day, we&#8217;re app developers, over-the-top advocates, and gadget-heads, so it was wonderful to see Smart TV be such a focal point this year.</p>
<p>We definitely have to give some honorable mentions to Panasonic&#8217;s Smart Viera 3D TV&#8217;s with crosstalk reduction technology. We thought this was one of the best 3D TVs at the show. Another one of our favorites of the show was the LG Styler which is a closet that will shake, steam, dry, and freshen your clothes up for you with a variety of selectable aromas. Say goodbye to dry cleaning bills.</p>
<p>Just when we thought oversized phones graduated along with Zack Morris and co, Samsung comes out with the Samsung Galaxy Note phone (or is it a tablet?) I&#8217;m not sure, but the massive screen makes me want one.</p>
<p>Samsung had a surround sound system powered by vacuum tubes that was probably the best sound system I&#8217;ve heard in a while. Be on the lookout for those!</p>
<div id="attachment_146" class="wp-caption alignright" style="width: 310px"><a href="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/Simple-TV-Best-of-CES.jpg"><img class="size-medium wp-image-146" title="Simple TV Best of CES" src="http://blog.floatleftinteractive.com/wp-content/uploads/2012/01/Simple-TV-Best-of-CES-300x225.jpg" alt="Simple TV winner of Best of CES. Roku app developed by Float Left Interactive" width="300" height="225" /></a><p class="wp-caption-text">Float Left Interactive client, Simple TV wins &quot;Best of CES&quot; (Photo courtesy of Rovi)</p></div>
<p>CES was a success this year and although we are leaving Las Vegas, it isn&#8217;t without some memorable moments. Our client, Simple TV won &#8220;Best of CES&#8221;. One of our guys made it about 98% though the Diablo&#8217;s &#8220;Death Wing&#8221; Hot Wing Challenge before running out of time. The narration of the taxi drivers to and from meetings had us on the floor laughing. We also probably walked 25 miles, but what we lost in calories, we made up for in guacamole. We also discovered that we shouldn&#8217;t become professional bull riders any time soon.</p>
<p>We love what we do and we can&#8217;t wait to go back next year.</p>
]]></content:encoded>
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		<title>Float Left Interactive customer, Simple.TV Wins the CNET “Best of CES” Award at the 2012 International CES</title>
		<link>http://blog.floatleftinteractive.com/float-left-interactive-customer-simple-tv-wins-the-cnet-best-of-ces-award-at-the-2012-international-ces/</link>
		<comments>http://blog.floatleftinteractive.com/float-left-interactive-customer-simple-tv-wins-the-cnet-best-of-ces-award-at-the-2012-international-ces/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 20:00:15 +0000</pubDate>
		<dc:creator>Kirby Grines</dc:creator>
				<category><![CDATA[Roku Development]]></category>
		<category><![CDATA[application development]]></category>
		<category><![CDATA[connected TV]]></category>
		<category><![CDATA[epg roku]]></category>
		<category><![CDATA[ott]]></category>
		<category><![CDATA[over the top]]></category>
		<category><![CDATA[roku]]></category>
		<category><![CDATA[simple tv]]></category>
		<category><![CDATA[smart tv]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=132</guid>
		<description><![CDATA[Simple.TV leverages Float Left Interactive to develop the first DVR for the connected TV ecosystem (Las Vegas, NV) January 13, 2012 – Float Left Interactive customer, Simple.TV today announced it won a “Best of CES” award for its next generation DVR and place-shifting solution for TV lovers and cord cutters everywhere. Produced and judged by [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Simple.TV leverages Float Left Interactive to develop the first DVR for the connected TV ecosystem</strong></p>
<p>(Las Vegas, NV) January 13, 2012 – Float Left Interactive customer, Simple.TV today announced it won a “Best of CES” award for its next generation DVR and place-shifting solution for TV lovers and cord cutters everywhere. Produced and judged by editors from CNET (http://www.cnet.com), the winners of the “Best of CES” awards were announced Thursday, January 12, at 2012 CES in Las Vegas. Simple.TV revealed the device just four days prior.</p>
<p>Selected by CNET’s expert editors, the winners were the most exciting, innovative, and promising products at the 2012 CES. CNET editors scoured the CES show floor for products to consider for the prestigious award. http://www.cnet.com/ces.</p>
<p>The Simple.TV DVR includes a high-definition TV tuner that converts broadcast television into streaming MPEG-4 for the most popular connected streaming devices. With the addition of a USB 2.0 hard drive or network-attached storage, Simple.TV users can store thousands of hours of their favorite shows to watch at home or on the road.</p>
<p>“Winning a Best of CES award within a week of our unveiling is just tremendous,” said Mark Ely, CEO of Really Simple Software, Inc., makers of Simple.TV. “We couldn’t be more pleased at the response and feel great about Simple.TV’s place in our connected TV world.”</p>
<p>Unlike most DVRs, Simple.TV has no traditional analog or HDMI video outputs. Once connected to a home network, Simple.TV streams content directly to a web browser or to dedicated apps that users launch on their favorite connected platforms. Float Left Interactive had the privilege of developing the Simple.TV app for Roku. Simple TV plans to include apps for iPad, Google TV, and Boxee when they launch in the spring of 2012.</p>
<p>Simple TV will be priced at $149 plus a $4.99/month subscription. Reservations can be made at https://www.simple.tv/</p>
]]></content:encoded>
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		<title>UNICORN MEDIA AND FLOAT LEFT INTERACTIVE PARTNER TO PROVIDE COMPREHENSIVE ‘OVER-THE-TOP’ VIDEO SOLUTIONS</title>
		<link>http://blog.floatleftinteractive.com/unicorn-media-and-float-left-interactive-partner-to-provide-comprehensive-over-the-top-video-solutions/</link>
		<comments>http://blog.floatleftinteractive.com/unicorn-media-and-float-left-interactive-partner-to-provide-comprehensive-over-the-top-video-solutions/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 09:00:03 +0000</pubDate>
		<dc:creator>Kirby Grines</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=114</guid>
		<description><![CDATA[Application Development Firm to Build Front-End Applications Powered by Unicorn ONCE™ Technology Platform (Tempe, AZ) November 1, 2011 — Unicorn Media, Inc., a leader in video workflow optimization technology, today announced a strategic partnership with Float Left Interactive, Inc. a leader in application development services for Internet-connected devices. Unicorn Media and Float Left Interactive will [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><strong>Application Development Firm to Build Front-End Applications Powered by Unicorn ONCE™ Technology Platform </strong><strong></strong></p>
<p>(Tempe, AZ) November 1, 2011 — <a href="http://www.unicornmedia.com/" target="_blank">Unicorn Media, Inc</a><strong>.</strong>, a leader in video workflow optimization technology, today announced a strategic partnership with <a href="http://www.floatleftinteractive.com/">Float Left Interactive</a>, Inc. a leader in application development services for Internet-connected devices. Unicorn Media and Float Left Interactive will provide a comprehensive solution for video service providers looking to extend their reach by distributing their content over-the-top to all three-screens: television, mobile, and web.</p>
<p>Float Left Interactive is a software development company specializing in “over-the-top” solutions which enable video service providers to monetize and captivate their audiences on all three screens: television, mobile, and web. Float Left Interactive will partner with Unicorn Media to develop custom applications, subscriber management, and paywall and billing services that will be powered by <a href="http://www.unicornmedia.com/platform_mobile-delivery.html" target="_blank">Unicorn ONCE™.</a> Unicorn Media’s patented Unicorn ONCE™ technology allows users to ingest their content once and deliver to any Internet-connected device while allowing for dynamic ad integration and analytics across all platforms. This combination of technology solutions will allow video content owners to broadcast and monetize their over-the-top content worldwide to millions of viewers on Internet-connected devices such as Smart TV’s, iDevices, Blackberry, Android, Roku, Tivo and more.</p>
<p>Unicorn ONCE™ is not a client SDK or server-stitched solution, it is patented technology that allows Unicorn customers to ingest their content one time and receive a single URL in return, while optimizing monetization across every platform by allowing for targeted, dynamic ad integration on-the-fly and real-time analytics on any device through <a href="http://www.unicornmedia.com/platform_analytics.html" target="_blank">Unicorn VISION™.</a> Unicorn ONCE™ is layered on top of the <a href="http://www.unicornmedia.com/platform_overview.html" target="_blank">Unicorn ELEMENTS™</a> technology platform; Unicorn’s modular suite of workflow optimization tools that make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to cut cost and maximize profitability.</p>
<p>“For maximum reach, our customers are looking for ubiquitous syndication on every device”, said CEO, Float Left Interactive, Tom Schaeffer. “While our company is focused on developing the front-end applications, Unicorn Media has done a great job on providing a backend infrastructure that’s equipped to deliver to today’s leading connected devices. It’s giving our customers the best of both worlds”.</p>
<p>“Float Left Interactive’s application development tools will be a valuable asset to video publishers – especially those currently using our Unicorn ONCE™ technology, allowing them to monetize even more of their video libraries. Unicorn Media partners with companies that empower media companies of all sizes to distribute and monetize their content to every device imaginable,” said <a href="http://www.unicornmedia.com/company_management-team.html" target="_blank">Bill Rinehart</a>, Founder and CEO, Unicorn Media.</p>
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		<title>Who needs a Roku Developer?  We can help.</title>
		<link>http://blog.floatleftinteractive.com/who-needs-a-roku-developer-we-can-help/</link>
		<comments>http://blog.floatleftinteractive.com/who-needs-a-roku-developer-we-can-help/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 16:42:26 +0000</pubDate>
		<dc:creator>Kirby Grines</dc:creator>
				<category><![CDATA[Roku Development]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=68</guid>
		<description><![CDATA[Having a custom channel developed for the Roku set-top box (STB) is an innovative way to broadcast your content instantly and effectively to hundreds of thousands of televisions worldwide. At present, the Roku device is creating quite a stir in the IPTV market, expecting to have sold one million units by the end of 2010 [...]]]></description>
			<content:encoded><![CDATA[<p>Having a custom channel developed for the Roku set-top box (STB) is an innovative way to broadcast your content instantly and effectively to hundreds of thousands of televisions worldwide. At present, the Roku device is creating quite a stir in the IPTV market, expecting to have sold one million units by the end of 2010 and feature over 100 channels in their channel store. Whether the goal is to distribute content, promote a product or business, or simply offer an added service for an existing customer base, Roku is positioning itself as the “go-to” device for forward thinking content providers.</p>
<p>Float Left Interactive has been working with the Roku DVP software prior to its public release in 2009.  This makes it easier for us to create and troubleshoot highly complex applications more effectively and efficiently.</p>
<p>We have created custom Roku channels for The National Basketball Association (NBA) and MOG. We feature a team of highly-skilled developers with the tools and experience needed to take your project from conception to completion, regardless of the breadth or complexity.</p>
<p>While our main concentration is building customized Roku channels, we offer various solutions to accommodate content providers of all sizes. We currently offer three alternatives for Roku Development.</p>
<ul>
<li><strong>Custom Development</strong> – Every project is unique. At Float Left, we understand this and therefore specialize in developing custom solutions tailored to fit each client. When The NBA needed to generate dynamic images on screen before such functionality was available through the Roku SDK, Float Left Interactive had the solution. Interested in what Float Left Interactive can do for you? <a title="Contact Float Left Interactive" href="http://www.floatleftinteractive.com/contact">Contact us today</a>.</li>
<li><strong>Out-of-the-box SaaS Solution</strong> – Our turnkey Saas solution allows us to rapidly deploy highly robust and interactive Roku applications enabling you to easily broadcast both your live and video on demand (VOD) content to televisions worldwide.</li>
<li><strong>FLI.TV Aggregated Network</strong> – Interested in having a fully-customizable Roku channel deployed in under an hour? FLI.TV is our aggregated Roku Channel which serves as an excellent option for smaller-sized customers to stream their content to the Roku with minimal initial investment and a low monthly fee. As FLI.TV is nearing the final stages of development, we are looking for content-providers to join our network. If you are interested in getting in the FLI.TV network, please send an e-mail to <a href="mailto:tv@floatleftinteractive.com">tv@floatleftinteractive.com</a>.</li>
</ul>
<p>If you are unsure which platform is right for you, we would be happy to talk you through your options. To set up a free consultation, please call 561-935-4901, send an email to <a href="mailto:info@floatleftinteractive.com">info@floatleftinteractive.com</a>, or  fill out the <a title="Contact us today for your Roku Development needs!" href="http://www.floatleftinteractive.com/contact">contact form</a> on this site.</p>
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		<title>Nice tool for Roku Developers</title>
		<link>http://blog.floatleftinteractive.com/nice-tool-for-roku-developers/</link>
		<comments>http://blog.floatleftinteractive.com/nice-tool-for-roku-developers/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:10:42 +0000</pubDate>
		<dc:creator>Tom Schaeffer</dc:creator>
				<category><![CDATA[Roku Development]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=65</guid>
		<description><![CDATA[Hailing all Roku Developers!  FLI has developed a snazzy, very simple tool to make life a bit easier for all of you. In order to use this, you&#8217;ll need to have enabled the development mode on your Roku DVP.  In order to do this, from the home screen, enter the following sequence on your Roku remote: [...]]]></description>
			<content:encoded><![CDATA[<p>Hailing all Roku Developers!  FLI has developed a snazzy, <em>very </em>simple tool to make life a bit easier for all of you.</p>
<p>In order to use this, you&#8217;ll need to have enabled the development mode on your Roku DVP.  In order to do this, from the home screen, enter the following sequence on your Roku remote: <strong><em>Home 3x, Up 2x, Right, Left, Right, Left, Right. </em><span style="font-weight: normal;">Do that correctly, and you&#8217;ll be taken to a screen that asks you if you want to enable the Roku development installer.  Choose enable, and allow the box to reboot. </span></strong></p>
<p><strong><span style="font-weight: normal;">Once the box starts back up go into Roku Player Settings&gt;player info and take note of the box&#8217;s IP address. </span></strong></p>
<p>Download the Side Loader here: <a href="http://www.floatleftinteractive.com/downloads">http://www.floatleftinteractive.com/downloads</a></p>
<p>Open the folder and find the rokusideloader.bat file.  You&#8217;ll need to make a few edits here.</p>
<p>1. Replace every occurrence of &#8220;youpackage.zip&#8221; with the your pkg&#8217;s name.</p>
<p>2. Replace http://xxx.xxx.xxx.xxx/ with the IP of your Roku box.</p>
<p>Once these changes are made, you can drop all the items in this folder into the root folder of where you pkg&#8217;s source files are located.  Run the batch file and this will zip up the images, manifest, and source elements in this folder and then push to your Roku box.  You&#8217;ll see a cmd window open briefly and then, if it&#8217;s pushed without and problems, you should see your channel appear on the far right of your screen.</p>
<p>Feel free to add comments if there are any issues &#8211; ENJOY!</p>
<p><strong><em><br />
</em></strong></p>
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		<title>How do I get a custom channel on The Roku Player?</title>
		<link>http://blog.floatleftinteractive.com/how-do-i-get-a-custom-channel-on-the-roku-player/</link>
		<comments>http://blog.floatleftinteractive.com/how-do-i-get-a-custom-channel-on-the-roku-player/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:37:48 +0000</pubDate>
		<dc:creator>Tom Schaeffer</dc:creator>
				<category><![CDATA[Streaming Media]]></category>

		<guid isPermaLink="false">http://blog.floatleftinteractive.com/?p=58</guid>
		<description><![CDATA[What the heck is a Roku Player? Originally introduced in mid-2008 as the “Netflix Player,” Roku’s little set-top box had one mission: allow Netflix subscribers to view the company’s on-demand instant videos to their TV’s. The box worked well enough and as 2008 progressed, software updates, expanded programming offerings, and more HD content, the Roku [...]]]></description>
			<content:encoded><![CDATA[<h2>What the heck is a Roku Player?</h2>
<p>Originally introduced in mid-2008 as the “Netflix Player,”  Roku’s little set-top box had one mission: allow Netflix subscribers to view  the company’s on-demand instant videos to their TV’s. The box worked well  enough and as 2008 progressed, software updates, expanded programming  offerings, and more HD content, the Roku soon became much more than a mere  “Netflix Player.”</p>
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<p>Eighteen months later, the Roku Player’s programming choices  extend far beyond just Netflix. All of the programming on the Roku Player is available  via the Roku Channel Store, which features a roster of content including  Amazon, Pandora, Major League Baseball games, and Mediafly podcasts.</p>
<p>Is the year 2010 the year the majority of our television  starts coming to us via the Internet? All signs are pointing to “yes,” And with  Roku leading the field, it’s definitely time to consider the possibilities of  using the new technology to grow your business.</p>
<h2>How can having my own custom Roku  Channel benefit me?</h2>
<p>If you’re a video content provider, then it’s time to start  paying attention. You’re going to want to know how having a custom Roku channel  built for you can help grow your business.</p>
<ul>
<li>Ride on the coattails of the Netflix, Amazon,  MLB TV client bases. Adding your channel to the Roku Channel Store allows you  to expose your videos and business to a whole new audience you might not have  had exposure to otherwise. This audience includes subscribers of the  aforementioned services. If you ask me, that is great company to keep!</li>
<li><strong>Return of  Investment:</strong> How is this fancy new technology supposed to make me any money?  There are many interesting ways to generate ROI with a Roku Channel. For  example you may offer both a “free” and “paid” channel very similar to how Smartphone  applications are being developed. The “free” version allows you to collect some  revenue from outside affiliates to advertise on your channel either through  commercials or banner ads. The “paid” version will require your viewers to pay  a fee to view the channel commercial free. Either way, you are generating  revenue. Or you can simply incorporate banner ads and/or commercials into your  channel.  It’s up to you!</li>
<li><strong>Generate  Interest:</strong> When your viewers are watching your channel and giving you their  attention, this is a powerful time for you, the content provider. This is the  perfect time to mention new product launches, or any other news-worthy mentions  to refer users to visit a specific web address, whether that be a product page or  your homepage. Your web traffic will rise and inevitably so will your  conversions. If you do not have any web analytics set up, now is the time. You  want to be able to monitor and track the content coming in and out of your  website. If you need help with your analytics, <a href="http://www.floatleftinteractive.com/analytics">don’t hesitate to ask us</a>.</li>
<li>And last, but <strong>certainly not least</strong>, this technology is the wave of the future. If  you are a forward-thinking company, or one that wants to set themselves apart  from the competition, now is the time to think about the opportunities of having  your own Custom Roku Channel.</li>
</ul>
<h2>Getting my Roku Channel developed</h2>
<p>At Float Left, we specialize in Roku Development.  Whatever your business needs are, we would love to discuss the truly “endless  possibilities” of streaming your video content directly to millions of  televisions worldwide. Are you interested in more information? <a href="http://www.floatleftinteractive.com/">Check out our website</a> and send  us an email. If you would rather just cut to the chase, you can send us an  email directly to <a href="mailto:info@floatleftinteractive.com">info@floatleftinteractive.com</a> . We would love to help you get  started.</p>
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